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Sydney Pl. 
Out to Launch

Sydney Place is a new precinct developed by Lendlease, bringing together the latest in cult-fav retailers across food & beverage, art, and fashion.
The launch idea, ‘Circular Quay But Not As You Know It’ positions Sydney Place as an unexpected way to experience the harbor end of the city.

The campaign consisted of PR, editorial, outdoor, and a content strategy to drive interest and intrigue around the unexpected retailer, food and beverage lineup.

Sydney Place made its official debut during the Sydney Fringe Festival, presenting a unique twist on the traditional block party to solidify the precinct's fresh identity.

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