When Qantas faced criticism over how it treats its own people, we flipped the narrative.

People of Qantas is a national campaign that puts the spotlight back where it belongs — on the engineers, cabin crew, and ground staff who keep Australia flying.

Through authentic portraits, personal quotes, and human stories shared across outdoor, digital, inflight magazine, and social channels, Qantas is on a journey to reclaim its spirit by celebrating the people who give it wings.