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Grinders Valentine's Day
A tactical campaign in the name of love

Jazzy McSchnitzel. Cutie patootie. Kurtis the Flirtis. We all have affectionate pet names for each other.

On Valentine’s Day, we embraced pet names to celebrate love and the love of coffee. We commissioned a national survey of Australia’s top pet names to get lovers to participate in our Grinder’s Valentine’s Day promotion. 

With 40 romantic dates valued at $500 each on offer, the campaign was activated through a media partnership, in trade and cafes, independent grocery stores, and social media.

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