How do you break Aussie families' habit of mostly eating eggs for breakfast? This was the challenge presented by Australia Eggs to various agencies. 

This pitch-winning creative platform introduces: 'Bring The Bright.' The idea shows that adding an egg is the simplest way to transform everyday meals and moments into memorable family experiences.

The integrated campaign unfolds across TV, out-of-home, BVOD, social media, digital platforms, and owned channels.