Running in a tandem with the global campaign
Menulog briefed us to create an activation that extends the global brand in Australia, while leveraging elements of Katy Perry’s larger-than-life ‘Did Somebody Say’ campaign.
The solution was to partnered with TikTok to create a category-first branded lens and interactive game feature called ‘Menulog Run’. Players must dodge bins and catch Aussie food favourites while navigating a Menulog courier as they race to complete a delivery on time.
Grand prize winners won a pair of custom ‘Sushi Sneakers’ created by Damian Sim “BespokeIND”, who has designed custom shoes for celebrities and designers including Drake, French Montana, Dior and Louis Vuitton.