In Australia, we value those who roll up their sleeves without the drama. Enter 'Happy to Help' – Westinghouse's new platform that paints the brand as a silent hero in Aussie homes. Westinghouse steps up to the job to get life back on track.

The creative approach incorporates humor and storytelling to establish an emotional connection with consumers who may have felt overwhelmed by the inundation of rational messages within the category.

The campaign has been deployed across various channels, including paid advertising, owned media, and earned channels.