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Australian Marriage Law Survey
The Gays & Yays win
An Effie finialist campaign that asked Aussies to vote “Yay” or “Nay” in The Australian Marriage Law Postal Survey.
Inspired by the idea that you have the power to change Australia with your own hands, the “Have Your Say” creative idea also acts a simple mechanic to show people how to vote.
The integrated campaign ran across TV, out-of-home, social media, digital platforms, and ABS-owned channels.
The result? The "Yays" got 61.60% of the vote. And the rest is history.
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