How do you make a tourist hotspot hotter?
To support the launch of Tourism Australia's new 'Come and Say G'day' campaign, a content series was commissioned to help visitors plan and book their holidays.
The brief was to make Australia's tourist hotspots hotter. The solution involved creating a five-episode content series highlighting some of the country's hidden attractions—the incredible Aussies working behind the scenes.
Written on the road with Hamish Blake and a small crew, the series introduces quirky Aussies whose personalities are as captivating as the destinations.