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AMP Bank Go
Taking Care of Mini Business
From logo to launch, the AMP Bank GO app was introduced to market with Taking Care of Mini Business—an integrated campaign spanning TVC, outdoor, digital, and social.
The campaign celebrated Australia’s 2.4 million “mini businesses”: solopreneurs, side hustlers, and ventures with up to four employees that represent 88.5% of all businesses, yet are often overlooked.
Through bold creative, we showcased their diversity—from designers and photographers to tradies and rideshare drivers—positioning AMP Bank GO as the bank that gets the hustle, where personal and professional lives blur. www.amp.com.au/business-banking
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